LOTTO

FRANCHISE FACTS:

Total Investment	Service	Area
20 lacs Onwards	Unisex Clothing & Footwear	700-800 Sq ft

BRAND PRESENCE:

City of Origin	Country of Origin
Delhi	Italy

BRAND DESCRIPTION:

Sports Wear Brand Lotto was established in 1939 by the Caberlotto family (who were the owners of the football team F.C. Treviso) in Montebelluna, northern Italy, the world centre of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.

Sports clothing was the company’s next venture. In the first ten years, Lotto focused on the Italian market. During its first decade, corporate strategy concentrated on
making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit (Martina Navratilova, Boris Becker, Thomas Muster, Andrea Gaudenzi).